The Attentionist is a brand concept and activation
studio helping founders, small businesses,
marketing teams and organisations develop bold
marketing campaign ideas, creative concepts and
experiential activations that actually get attention.
The Attentionist is a brand concept and activation
studio helping founders, small businesses,
marketing teams and organisations develop bold
marketing campaign ideas, creative concepts and
experiential activations that actually get attention.
YOU’RE ABOUT TO
LAUNCH SOMETHING...
You’re going to invest serious time and money.
There’s momentum behind it, pressure.
but if we’re being honest for a second…
the idea isn’t quite there yet.
THAT’S WHERE I COME IN.
WHAT I ACTUALLY DO
[ IN PLAIN ENGLISH ]
I help founders, small businesses, teams and organisations
land the idea their marketing is missing.
The concept, the hook, the details, the hidden opportunities.
The thing that makes people stop, pay attention, and actually care.
Before you:
-
launch it
-
build it
-
spend money on it
-
or ask a team to bring it to life
Because without that?
You’re not building momentum.
You’re building noise.
Most launches
don’t fail
when they go live...
THEY FAIL LONG BEFORE THAT.
(Usually somewhere between “this could work…” and “that’ll do.”)
HERE’S WHAT THAT LOOKS LIKE
(you’ll recognise at least one)
-
The hook isn’t clear, and everything feels a bit vague
-
You keep circling ideas without landing on one
-
It sounds polished… but nothing sticks
-
It works on paper, but you wouldn’t bet on it landing
YOU DON’T NEED MORE OUTPUT,
YOU NEED AN IDEA THAT ACTUALLY HOLDS UP.
THROWING MORE MARKETING AT IT WON’T FIX IT.
It just makes the problem louder.
(And more expensive.)
HOW THIS WORKS
Simple.
WE START WITH THE IDEA.
Always.
WE TALK.
We’ll start with a free 15–20 minute call where you tell me what you’re building, what’s at stake, and where you’re stuck.
I’ll tell you if I can help.
THE IDEA SWEEP
(This is where we land it.)
A deep-dive session where we strip everything back and
get to what actually matters.
What’s not working, what’s being overcomplicated, what’s missing
and what the idea actually needs to be.
You leave with a clear direction, a concept you can build on
and the confidence to move.
NOT 10 OPTIONS TO SPIRAL OUT ON.
NOT A BRAINSTORM HANGOVER.
A DECISION.
Take it and run with it yourself
Or bring me in to build it out properly
Both work.
THE ACTIVATION PLAN
Build something worth launching
Once the idea’s right, everything else gets easier.
THAT MIGHT LOOK LIKE
SHAPING A LAUNCH
BUILDING A CAMPAIGN
DEVELOPING AN ACTIVATION
WORKING WITH YOUR TEAM
OR ACTING AS YOUR EXTERNAL CREATIVE BRAIN
The goal is simple:
To launch something that actually gets attention
NICE STUFF PEOPLE SAY...
“From the moment I met Lucie, I knew she was different. Her creativity is exceptional. Give her a challenge on how to stand out or capture attention, and she delivers bold, engaging ideas — often brilliantly unexpected. What sets her apart is that these aren’t budget-heavy campaigns, but clever, original concepts that truly cut through the noise”
Mark Webb - Managing Director
e-factor
PROOF.
(because ideas are useless if they don’t work)
I’ve built brands from market stalls to national press.
Launched concepts people queued for.
Turned cafés into immersive experiences people travelled for.
Pivoted businesses in 24 hours when things needed to move, fast.
Shipped 10,000+ products during lockdown.
I’ve been featured on the BBC and Sky News.
Worked inside accelerator programmes.
Invited into rooms where ideas have to count...
I’VE SEEN WHAT WORKS.
AND I’VE SEEN WHAT LOOKS GOOD, BUT QUIETLY GOES NOWHERE.
THE DIFFERENCE IS ALWAYS THE IDEA.
PROOF.
(because ideas are useless if they don’t work)
I’ve built brands from market stalls to national press.
Launched concepts people queued for.
Turned cafés into immersive experiences people travelled for.
Pivoted businesses in 24 hours when things needed to move, fast.
Shipped 10,000+ products during lockdown.
I’ve been featured on the BBC and Sky News.
Worked inside accelerator programmes.
Invited into rooms where ideas have to count...
I’VE SEEN WHAT WORKS.
AND I’VE SEEN WHAT LOOKS GOOD, BUT QUIETLY GOES NOWHERE.
THE DIFFERENCE IS ALWAYS THE IDEA.
WHO THIS IS FOR...
THIS IS FOR YOU IF...
You’re a founder, a small business, a marketing team or an organisation and you’re building something, launching something, making some waves…
AND YOU CAN FEEL THE IDEA ISN’T QUITE THERE YET.
You care about getting it right.
You want it to stand out.
And you’re open to being challenged if it gets you somewhere better.
IN THE ROOM
(where things shift)
Some of the best work happens before anything goes live.
Inside teams, on panels, in conversations that change direction. I’ve featured on BBC, Sky News, spoken at HRC London, accelerators and industry stages after calling out the stuff that needs attention.
If you want me in the room, let’s talk.
BEFORE YOU ASK...
Is this for small businesses or bigger teams?
Both. If you’re building your business, growing or launching and the idea matters, this is for you.
What actually is The Idea Sweep?
Oh it’s amazing! A focused deep dive to mine the idea before anything gets built.
Do you do branding / marketing / design?
Sometimes. But not first. The idea comes before all of it.
What if I already have a team?
Good. This makes them better.
What if I’m not ready?
If something feels off, you are.
How do I know if this will work?
You don’t. That’s what the call is for.
IDEAS WORTH STEALING
(Definitely not a newsletter.)
If you’re building something, or about to, you don’t need more content.
You need better ideas.
I share the kind of thinking that makes you stop mid-scroll, rethink what you’re doing, and realise what’s been missing.
NO NOISE, NO FILLER.
NO “5 TIPS FOR BETTER MARKETING.”
JUST IDEAS YOU’LL PROBABLY WISH YOU’D HAD SOONER.